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Perfil Rodobens

Profile

Rodobens Companies comprises one of the most important Brazilian business groups with a strong presence in automotive and real estate sectors. It is composed of different specialized companies, which continually improve themselves to jointly provide full strength and confidence in the trades.

The name Rodobens is associated with transparency, tradition, entrepreneurship and consolidation of pioneers business. In its history, daily challenges were overcome with a very clear goal: creating solutions that facilitate people’s lives.

With more than 60 years of history, its achievements are based on the Values of Rodobens Companies and is present in all their relationships, providing the basis for its growth and development.


Mission Rodobens
Vision Rodobens
Values Rodobens

 

Our Values

• Simplicity

   Pursuing a simple and uncomplicated way in everything we do.

• Transparência

   Atuação responsável, de forma aberta e clara para com todos os públicos.

• Transparency

   Acting responsibly, openly and clearly to all audiences.

• Integrity

   Absolute righteousness and ethics.

• Impartiality of behavior

   Intolerance with the degradation of values and neglect.

• Commitment

   The company above individual interests.

 

Our slogan – “For a better life”

With this slogan that reflects the mission of promoting the guarantee and access to goods and services, Rodobens Companies is true facilitator for reaching achievements.

 

Entrepreneurship

Path with Entrepreneurship spirit

Behind a large corporation there are always great leaders. In Rodobens Companies, rather than leaders, the magnitude was only possible through its entrepreneurs. The father, Waldemar de Oliveira Verdi, and his son, Waldemar Verdi Jr. who, together, counting on their employees and partners, who are named as “the greatest capital of the company”, are determined not to be limited, but to pursue, without frontiers, sustainable development and the range of all possible deals around the operational focus of the group that helped build "For a better life".

These are some of Rodobens entrepreneurial actions:

• Creation of a consortium of trucks in Brazil;

• Implementation of the first corporate TV in Brazil;

• Pioneering in new forms of financing of real estate: Sistema Fácil and Plano Único;

• Opening of primary capital of the Rodobens Real Estate in the Bovespa stock exchange;

• Greater consortium of trucks and buses administrator in the country, not linked to a financial institution;

• Pioneering in marketing consortium of real estate;

• A major consolidating groups of businesses in the automotive sector;

• Significant turnover in the transport segment;

• Greater Brazilian network of dealers, leader in sales of major brands of cars and trucks.

* Totaling the groups of Rodobens Consortium Administrator, Portobens and National Ford Consortium | Source: Central Bank | Location: March 2011.

 

Environmental policy

Rodobens Trucks, Buses and Cars, distributor and provider of maintenance services for vehicles, based on corporative principles of the brand, is committed to continuously seek the reduction of environmental impacts;

Meeting the environmental laws and standards applicable to our activities, products, services and other legal requirements applicable to businesses;

Assessing the environmental performance through indicators, monitoring potentially polluting activities, reducing waste generation, reusing and recycling solid waste;

Environment continued improvement through structured management system that monitors and evaluates the activities, ensuring the quality of its products and services sustainably, as well as establishing and reviewing the environment al aims and targets;

Promoting sustainable development, protecting the environment by preventing pollution, minimizing the harmful effects of activities.

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